Visity technology (in the meaning of the app) is owned by WalkABit Ltd. and we (WalkABit Ltd.) license it to you in a White Label SaaS model. It means that you can use it, brand it as your own technology until licensing period ends (until you pay your subscription).
Any data that you input, will be owned by you and you can remove it from the servers at any time.
Any data that users add is owned by users but they grant you a license to use it in your marketing material. Before submitting any content, user is asked for consent if he agrees that you can use his content in your materials.